“These days, sexism is a bit like Meryl Streep, in a new film: sometimes you don’t recognise it straightaway. You can be up to 20 minutes in, enjoying all the dinosaurs and the spacefights and the homesick Confederate soldiers, before you go, “Oh my God — under the wig! THAT’S MERYL.” – Caitlin Moran
Although I’m no huge fan of Moran, the quote is bang on when it comes to benevolent misogyny. It’s still same old shit, just sugarcoated well enough for people to swallow en masse. In fact, sometimes it makes me wonder if it’s more toxic than your garden variety misogyny for the same reason.
A video by Sharman Joshi was shared by The Logical Indian. I intend to rant a bit about this page later, but they are, in my opinion, very faux liberal and now and then posts misogynistic/anti feminist drivel. You can see a sample of their latest of their misogynistic bullshit (although again, wrapped in all the apparent “good intentions” in the world) here:
Anyway, coming to video:
And as the comments suggest, conceptually, it seems to be a rip off of this highly problematic advert. However when this gets “indianized” and has been released as some sort of PSA – well that sucks real bad.
The video is basically Sharman asking his colleagues/workmates how they feel about someone working day in and day out, tirelessly, ghade ghade garmi mein (standing all day in extremely hot conditions). And then when they get tired of his “riddle” and asks him, whether his “dad will work for free” – and then he goes: “..my dad won’t, but my mom does”. Then it goes all sappy and everyone realizes how awesome mothers are and motherhood is and it’s all boo-fucking-hoo.
The part where he says that his dad won’t, that – that precisely is the problem. This is where such normalization of such “struggles” through imposing such notions of “motherhood” comes in. As in the implication of how these “struggles” of housework is somehow part and parcel of “motherhood”, what better way to reinforce gender roles? “Mere papa nahi karte” – the problem is very much that, how about we focus on that instead?
To be clear, I’m not intending to generalize or imply that no women choose housework. However India especially does have a HUGE problem with disproportionate number of women doing all the housework and hardly many men. This disproportionate nature of women doing all the housework should make it painfully obvious these are not just women ‘choosing’ to do housework, but rather something they’re burdened with.
What irritated me more was the fact that how the description even goes on to say “I have often seen that people do something for their mothers on Mother’s Day and then forget about it” – well what did YOU have in mind while making the video (aside from hits)?
And no, shedding faux tears and telling her “I love you Mom” doesn’t make it all magically go away. As the comments on the FB posts suggest, it just plays right into the mindset that these are all “natural part of motherhood”. And that makes it a crappy “PSA” video, afterall.